What is EFT
Why your mind goes blank when it's your turn, and what EFT does about it.
EFT (Emotional Freedom Techniques) works on your brain's alarm: the automatic reaction that fires when it's your turn to speak. It's often called tapping, because it uses a sequence of acupressure points while we work through the moments that set the alarm off.
It isn't coaching or presentation training. You already have the knowledge and the delivery. EFT works on the reaction that stops you using them.
Free, on Zoom. By the end of it you'll know whether this is right for you.
Expertise is a technical skill. Performance is a biological one.
Why you go blank
When it's your turn, the alarm system in your brain (the amygdala) activates. When it does, the thinking part of your brain (the prefrontal cortex) goes quiet. It isn't a memory problem. It's what the alarm does.
Why yours fires
It's a learned response. At some point your brain linked speaking in front of people with risk, usually because of a belief or a specific past moment. You don't need to know which. In session one we find it. Then we resolve it.
What EFT works on
Not your slides or your delivery. The alarm itself, so it stops firing when it's your turn.
What a session involves
Ninety minutes on Zoom. You bring the situations where it happens: the meeting, the room, the moment your mind goes blank. We work through them one at a time, until you can think about each one without your body reacting. Nothing to prepare, and nothing to present.
What the tapping is
While we go through each situation, you tap lightly on a set sequence of acupressure points on your face, hands and upper body. Doing that while the situation is in your mind is what calms the alarm. MRI and EEG studies show EFT lowering activity in the amygdala, and the two trials below show cortisol falling after a single session. So the alarm starts to fire while you're thinking about the situation, and the tapping calms it straight away. Each time, the link between that situation and the alarm gets weaker, until it stops firing on its own.
Three sessions, not an open-ended series
Three 90-minute sessions, usually about a week apart. If session one isn't right for you, sessions two and three are refunded in full. You don't need to give a reason.
The research
There are nearly 100 randomized controlled trials on EFT. I've picked two, because both measured cortisol before and after a single one-hour session. The second is a different research team repeating the first, and finding a larger effect.
−24%
cortisol, 2012 trial · 83 adults
−43%
cortisol, 2020 repeat · 53 adults
What cortisol has to do with presenting
Cortisol is what your body releases when the fight-or-flight response fires, and that response is the thing that stops you presenting. It speeds your heart, shortens your breath and quiets the part of your brain that finds the words. So when cortisol falls, that reaction is firing less.
"MRI and EEG scans show that EFT targets the Amygdala (the brain's alarm system), effectively 'regulating' the fight-or-flight response even when triggered by high-stakes thoughts."
Prof. Peta Stapleton, Bond University, Australia
Both trials, in full
Church, Yount & Brooks · 2012
Randomized controlled trial, 83 adults, three groups. Cortisol fell 24.4% in the EFT group against 14.3% for a supportive interview and 14.4% for no treatment.
Stapleton, Crighton, Sabot & O'Neill · 2020
A different team repeated that trial with 53 adults. Cortisol fell 43.2% in the EFT group against 19.7% for the comparison group.
Both trials measure what your body does under pressure, which is what I work on. Neither is about presenting specifically. For that, the video below is a VP of Design describing what changed.
“I'm able to quite comfortably present in front of forty to fifty people at a company all-hands meeting — even when it's quite last minute.”
Luke, VP of Design · three sessions
Three minutes, and he was skeptical going in — he says so in the first minute.
Book Your Free 30-Minute Call“Something I've not been able to do in many, many years, let alone ever in my professional career.”
Luke, in the video
It sounds unusual.
Luke thought so too, and says so in the first minute of his video. You'll also find people online who call EFT fringe. That's why the numbers above come from randomized trials, with the references printed so you can check them. And it's why the refund is there: if session one isn't right for you, sessions two and three come back in full.
What happens with my own clients
If you decide after the first session that it isn't for you, sessions two and three are refunded in full, for any reason. I introduced that refund in April 2026.
21
have booked the three sessions since then
0
have asked for their money back
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